How I Use AI to Run My Entire YouTube Channel

Hey friend,

If you’re over 40 and trying to build a YouTube channel (or any creative system), I’m here to pull back the curtain. Because the truth is: I don’t do this alone. I use AI every single step of the way—from ideas to analytics—and today, I’m going to show you exactly how.

It all starts with a simple voice memo. I speak my thoughts freely, then let AI help me shape it into a script. Then AI helps me plan the titles, outline the bullet points, even test the thumbnails. The result? More consistency, less burnout.

Let me break down exactly how I do it.

1. Brainstorming

When I sit down to plan content, AI helps me get past the blank page. It throws out dozens of video topic ideas, hooks, and formats. I never copy them word-for-word—but they give me starting points, and that saves hours.

2. Scripting

Once I’ve chosen a topic, AI builds a framework—hook, intro, bullet points, and CTA. I personalize everything with my own stories and voice, but I’m never starting from scratch.

3. Titles and Thumbnails

Using AI (and vidIQ), I generate 10–12 possible titles and 3 thumbnail drafts. Then I test combinations until one feels right. YouTube now lets you run A/B tests—which I highly recommend.

4. Staying Organized

AI helped me build a content calendar, a video archive, and even a 12-month plan for my channel. I use Google Sheets, but Notion or paper works too. The important part? Build a system you trust.

5. Post-Publish Analytics

After publishing, I download my YouTube data and ask AI to help analyze patterns. Where are viewers dropping off? What thumbnails worked? What titles didn’t? AI turns messy numbers into clear next steps.

Special Tip

Treat your AI like a teammate. The more context you give it—your goals, your style, your quirks—the better it performs. It’s not about replacing your creativity. It’s about multiplying it.

Final Thought

If this resonated with you, reply and tell me: how are you using AI (or any tool) to build something meaningful? I’d love to hear about your creative process.

Until next time,
Max
The English Musical Nomad